Digital Home Thoughts: BBC: YouTube in 'landmark' music deal

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Wednesday, September 20, 2006

BBC: YouTube in 'landmark' music deal

Posted by Jason Eaton in "ARTICLE" @ 09:00 AM

http://news.bbc.co.uk/1/hi/entertainment/5357390.stm

“Video-sharing site YouTube has signed a deal with media giant Warner Music to allow its material to be used legally. It means interviews and videos by Warner's artists can be used in return for a slice of advertising revenue. The agreement also covers the use of material in homemade videos, which form a large part of YouTube's content. Both companies hailed it as a landmark agreement, coming days after Universal Music said it was considering legal action over sites such as YouTube.”

Seems like YouTube is every where in the news these days. While this news is certainly big in its own right, part of me wonders if this is not necessarily a good thing. Will the 'spark' that made YouTube popular with users become dimmer as companies try to tap into it's audience?

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