“It's going to happen. Computers as we know them have been and will continue to give way to what the geeks call embedded systems or "appliances" but what consumers call TiVo (just one example).The winners in that market will be the ones who can provide innovative appliance makers with the best ingredients. What are the best ingredients? The kind that minimize the amount of system level customization and R&D that must be done (by appliance makers). The kind that offer world-class performance. The kind that are bottom-line friendly. For example, take another very relevant-to-this-news appliance example: xBox (or any of its competitors). These gaming systems just scratch the surface of the sorts of specialized compute-enabled appliances that are going to become a part of our everyday lives. Sure. Maybe the competition between the major gaming players justifies the R&D that goes into a solution that's custom-built from head to toe.”The article starts off with some conjecture about Intel and Nvidia joining together before moving on to what I think is the real story going on in the PC industry. No longer are major players focused solely on desktop computers but instead are looking to leverage their strengths into other markets. Maybe one day when your DVR starts up the Intel jingle will play.