"Businesses are always looking for devices that combine various tasks to make productivity as seamless as possible. The Primera Bravo SE Publisher is such a device, combining disc duplication and label making into one machine. Within minutes, you can effortlessly mass-produce multiple discs and print fabulous labels to go with them. But such ease of use comes at a price, and at $1,495 (list), I wish it could work as a standalone unit rather than needing a PC. From a distance, the Bravo SE doesn't look like your run-of-the-mill disc duplicator. Its white-clad body is enclosed in a slightly tinted, transparent plastic lid. The machine weighs close to 11 pounds, so the likelihood of its remaining on a desk or a workbench is pretty high. Peering through the plastic lid, you can make out the spindle area that holds up to 20 blank discs and a dual-layer DVD burner sitting beside it. The plastic lid lifts to reveal a printer component positioned in the back of unit. Primera incorporates a Lexmark inkjet printer into the Bravo SE for making the labels. As with a regular inkjet printer, you'll have to load a color cartridge (Lexmark 53332) in order to print labels."Normally, most of us don't have a regular use for this, but I have had to make batches of disks with Linux distributions for classes I was teaching and this certainly would come in handy. I could also see this as useful for making batches of home movies or CD's if you have a band.