Friday, October 20, 2006
Sony Managed to Impress Me
Posted by Jason Dunn in "THOUGHT" @ 11:00 AM
"Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin."
When you see things like this now, you just assume it's all computer-generated. When I watched this knowing it was really done, I was blown away - great ad! It's reassuring to me to know that Apple doesn't have the only creative ad agency on the whole planet under contract... ;-) Check it out! [Quicktime required]
When you see things like this now, you just assume it's all computer-generated. When I watched this knowing it was really done, I was blown away - great ad! It's reassuring to me to know that Apple doesn't have the only creative ad agency on the whole planet under contract... ;-) Check it out! [Quicktime required]
