Tuesday, December 5, 2006
Homes with Broadband now Averaging Fewer Gadgets
Posted by Damion Chaplin in "NEWS" @ 08:00 AM
"It may seem like common sense, but market research firm The Diffusion Group decided to see if actual research data jived with popular perception. In its new report, "Consumer Electronics Ownership Among U.S. Broadband Households 2006," the research firm finds that as broadband Internet access in the United States becomes an increasingly mainstream thing, the average number of consumer electronics devices per broadband households is actually declining. Why? Because in-home broadband Internet access is increasingly moving out of the realm of early technology adopters and enthusiasts with disposable income to mainstream consumers on tighter budgets—hence, fewer shiny, blinky gizmos in the house."
This is certainly not unexpected if you ask me. As broadband connections become cheaper, people who make less can begin to afford them. If you ask me though the study's a little silly. They could do the exact same study and find that people with broadband now average fewer pets. Or kids. Or cars. And all for the same reason. Of course people with lower incomes own less stuff than more 'priveleged' wage earners! :roll:
This is certainly not unexpected if you ask me. As broadband connections become cheaper, people who make less can begin to afford them. If you ask me though the study's a little silly. They could do the exact same study and find that people with broadband now average fewer pets. Or kids. Or cars. And all for the same reason. Of course people with lower incomes own less stuff than more 'priveleged' wage earners! :roll:
