"If you're anything like me, your iPod is connected through its white umbilical to your ears most of the time. That's fine except for the times your phone rings and you miss the call as you don't hear it. That's where Gear4's BluEye comes into the picture. My first reaction when I received my review unit (which I'm not keeping as it's a review unit - I say this in the interest of full exposure) was that it looks a lot like the iPod Radio Remote but adds a Bluetooth button."Brilliant idea! Many people have thier iPods in constantly, so this is a great way to keep from having to switch from headset to headset all the time. Makes me wonder why no one thought of it sooner.