Wednesday, February 7, 2007
Kodak Enters the Inkjet Printer Market, Offers $10 Ink
Posted by Jason Dunn in "NEWS" @ 12:30 PM
"Kodak today announced its plans to launch a series of inkjet printers next month, officially entering the race currently dominated by HP, Canon, and Lexmark, after years of talking about the possibility of getting into the printer market. Kodak plans to make its mark in the business by offering inexpensive ink cartridges that will cost less than half of most of the products currently on store shelves. March will kick off Kodak's new inkjet initiative, with three "All-in-One" printers, each of which will include a scanner and copier and range in price from $150 to $300. According to Kodak, ink cartridges for the new printers will be priced at $10 and $15 for black and color, respectively. These prices are as much as 70% less than what a replacement cartridge would cost for a printer from any of the big companies currently in the market. More cost-effective use of technology would allow Kodak to still earn respectable profits on the ink, according to a company spokesperson."
Kodak makes decent digital cameras, but do they have the technical ability, and marketing muscle, to succeed in a highly contested market against giants like Epson, Canon, and HP? The cheaper ink is certainly an interesting benefit - I'll be very interested to see what kind of quality the printers will be able to kick out.
Kodak makes decent digital cameras, but do they have the technical ability, and marketing muscle, to succeed in a highly contested market against giants like Epson, Canon, and HP? The cheaper ink is certainly an interesting benefit - I'll be very interested to see what kind of quality the printers will be able to kick out.
