"Sony is betting its latest creation, PlayStation Home, will help to quell criticism that the console falls far behind its rivals in online support. Executives for the company announced the service at the Game Developers Conference Wednesday during a keynote address. Sony is banking on the new offering, to be available globally in the fall, as a way to differentiate itself from its competitors. Like Xbox Live, users would be able to unlock achievements in the games they play. However, adding upon that concept, gamers would also be able to display their achievements in a virtual world, along with personal video, pictures and other digital media. The service would take on a Second Life-type feel with virtual avatars and virtual homes, and will be offered as a free download from the PlayStation Store. However, PlayStation Home will not replace the current PlayStation Network, as many had initially anticipated." Wow, Sony's really reaching here. Frankly, I like the simplicity of the current Xbox Live service. I don't go on Live to chat with friends or check out their acheivements, I log in to play games, and download videos and demos. Sony, here's my advice: don't muck things up by creating some mash-up of Xbox Live, MySpace, and Second Life. You're jumping the shark.