Wednesday, April 11, 2007
TV Networks Websites Get More Usage During Prime Time
Posted by Chris Gohlke in "NEWS" @ 06:10 PM
"Television networks are slowly learning how to use the Internet to their advantage—new data from Nielsen//NetRatings shows that television web sites see a spike in usage during prime time. During the month of February, 40 percent of the time spent on NBC.com was spent between the hours of 8pm and 11pm EST. Competitors ABC and Fox also did well, with 30 percent of the time spent at ABC and 26 at Fox occurring during prime time."
Makes sense, but I can't say I've visited many sites for TV shows. My wife and I usually have our laptops running while we are watching TV. Usually I'm checking e-mail, shopping, or visiting one of the site on my regular rotation list. Sometimes my surfing is influenced by what I am watching on TV. I've gone to Blockbuster to add a movie to my queue after seeing an ad for it. I'll also visit the product page of something I see a commercial for. But mostly I'll use it to either look up more information regarding something I saw in an educational program (or to cheat at game shows).
Makes sense, but I can't say I've visited many sites for TV shows. My wife and I usually have our laptops running while we are watching TV. Usually I'm checking e-mail, shopping, or visiting one of the site on my regular rotation list. Sometimes my surfing is influenced by what I am watching on TV. I've gone to Blockbuster to add a movie to my queue after seeing an ad for it. I'll also visit the product page of something I see a commercial for. But mostly I'll use it to either look up more information regarding something I saw in an educational program (or to cheat at game shows).
