"Peter Gabriel is one of the founding investors of a new music download service that offers tracks for free to users who are willing to listen to ads. The service, called We7 for some reason, offers MP3 versions of tracks with advertising attached to the beginning of songs. Four weeks after downloading the track, the user can then download a version without the ad. Artists get paid by the advertisers, music lovers get free tunes, and advertisers get to reach music lovers. While the idea sounds cool, it also sounds like something ahead of its time. Major music labels are only beginning to experiment with DRM-free downloads, so We7 may run into difficulty in signing up major artists. That's not to say that We7 can't succeed, but that it will have to build interest by first offering independent acts."Hmm, I don't think this is a service I would use for the same reason that I don't listen to radio stations that are ad supported, or even watch shows on TV that haven't been DVR'd first. There are just too many ads. I would much rather pay extra money required to not have to listen/watch ads. Rhapsody, at $8/mo. is perfectly fine, thank you.