"Toshiba has reportedly announced a final decision to stick with the prices seen in recent promotional deals. More specifically, the company stated that the MSRP on the high-end HD-XA2 would sink to $799 (versus close to $1,000 before), while the mid-range HD-A20 would instantly become $100 more affordable after dropping to $399, and both of these units are set to receive 24p output through an update scheduled for September. The most attractive option (that would be the HD-A2), however, will soon be listed for a mere $299."
It will be interesting to see how others react to this price cut. With a standalone unit available for $299, Microsoft's HD drive for the 360 does not look like as much of a bargain and the Blu-ray continues to look awful pricey.