"Some time ago I reviewed the original Lensbaby. The basic idea behind all the Lensbabies is a simple lens mounted in a flexible plastic tube, which can be bent to create interesting optical effects. At large apertures the simple lens gives a sharp image in the center, with increasing blur towards the edges of the frame. Since the original review Lensbabies have introduced two new models, the Lensbaby 2.0 and Lensbaby 3G. Both have the same optics, a coated doublet lens, but the 3G adds an adjustable focusing mechanism and the ability to lock the lens at the desired angle of tilt. Lensbabies describe the 3G as "the hybrid love child of an old fashioned bellows camera and an up-tight tilt-shift lens"! As you can see from the illustration, it's an unusual looking beast, something of a cross between a lens and a UFO! At the base is the lens mount which couples to the camera. Attached to the base is a flexible plastic "bellows" which contains the lens."This is very interesting, it is like having many different lenses in one. I didn't even know of Lensbaby's previous lens but now I wish I had. Anyways, love the effects that this lens comes up with. I highly recommend checking out some of the sample images on Page 2 of the article. I feel that for under $300, this is a great camera accessory.