Thursday, August 9, 2007
High-Def Has a PR Problem
Posted by Jeremy Charette in "NEWS" @ 10:00 AM
"...a new NPD report says that only 30% of Xbox 360 owners know it supports HD video output. That's not the percentage of people with HDTVs -- that's the percentage of people who are aware of the capability. Ready for another? Only half of PlayStation 3 owners know that there's a Blu-Ray drive in their machine. And of that group, only half use it."
For all of our talk about HD format wars, and the increasing availability of HD content...most people don't know what HDTV is, or if they even have it. In my opinion, HD is as big of a leap for television as color was compared to black & white. It's a shame more money hasn't been put into ad campaigns to show Joe Consumer why it's the next big thing. As it exists now, HD is just a morass of confusion and in-fighting. That's a shame.
For all of our talk about HD format wars, and the increasing availability of HD content...most people don't know what HDTV is, or if they even have it. In my opinion, HD is as big of a leap for television as color was compared to black & white. It's a shame more money hasn't been put into ad campaigns to show Joe Consumer why it's the next big thing. As it exists now, HD is just a morass of confusion and in-fighting. That's a shame.
