Digital Home Thoughts: HD "War" Not Even Close to Being Over: Paramount & DreamWorks Choose HD DVD

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Monday, August 20, 2007

HD "War" Not Even Close to Being Over: Paramount & DreamWorks Choose HD DVD

Posted by Jeremy Charette in "NEWS" @ 12:00 PM

http://www.reuters.com/article/technologyNews/idUSN2028331720070820?feedType=RSS&feedName=technologyNews

"Viacom Inc's Paramount Pictures and DreamWorks Animation SKG Inc said on Monday they will release their DVD titles exclusively on HD DVD, the high-definition digital movie format whose sales have lagged those of rival Blu-Ray so far this year. Paramount, which distributes DreamWorks Animation's DVDs, settled on HD DVD after determining that the format offers better quality and lower-cost players and lower manufacturing costs, the studios said in a statement...Paramount's first releases under the exclusive HD DVD program include "Blades of Glory" on August 28 and the summer blockbusters "Transformers" and "Shrek the Third," due for release later this fall."



Amidst all the chatter of the HD "War" being over, in comes Paramount and DreamWorks with the announcement that going forward, they will be releasing their library on HD DVD only. This is an even bigger deal than it seems at first glance. Paramount owns what is one of the three biggest franchises on the planet: Star Trek. That alone will be enough to sway many people to HD DVD. Combine the popularity of that series of movies with this year's Transformers flick, and you've got the makings of some serious sales numbers. This fight is far from over, and I'd suggest picking up some HD hardware soon. No matter which you prefer, Blu-Ray or HD DVD, if you aren't enjoying one or the other you're definitely missing out!

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