Digital Home Thoughts: What If There Was a Format War and Nobody Cared?

"If I were in charge, I’d stop listening to engineers who talk about upconverting, deinterlacing, and resolution and start listening to my wife, friends, and strangers. They don’t care and you don’t have enough marketing budget to make them care. Find something to add to your player/format that will capture the imagination of the public. Because if you don’t, all you’re selling is a fancy DVD player. And everyone already has a DVD player."



If you've been following the high-def "war", Tom Andry's article over at Audioholics is a must read. Sales of high-def discs haven't skyrocketed because nobody cares. To most consumers it's "just another disc". Which is precisely why this fight is going to drag on forever. More importantly, sales of HD discs are going to pale in comparison to HD On Demand and HD movie downloads.