Monday, August 27, 2007
HD DVD: We're Not at War With Blu-ray
Posted by Suhit Gupta in "NEWS" @ 09:00 AM
"As I sat in a Washington, D.C. hotel suite earlier this month demoing and discussing the first network-enabled movie titles with the HD DVD group, one remark struck me: HD DVD says it is not at war with Blu-ray and seemingly has little concern over Sony’s format. It’s hard to miss the ping pong game of rhetoric between the promotion groups pushing HD DVD and Blu-ray. From sales figures to exclusive deals, press releases are churned out almost daily. The so-called “format war” is Betamax and VHS redux - at least that’s what the media wants you to think. But the real competition is with standard-definition DVDs and convincing the masses of the merits of hi-def. And that’s the crux of why HD DVD just doesn’t care that Blu-ray has more studio deals or the PS3: none of this matters yet until more people start upgrading. Unfortunately, you won’t hear either side say that publicly, because it’s important to make consumers feel like they are missing out by not becoming early adopters."
I don't think this move is a ploy on the part of the HD-DVD folks, it really doesn't seem like it. I do think that, unlike the Blu-ray team, the HD-DVD team wants to co-exist with their competition. Well, let the touchy-feeliness begin. ;-) This article points out the positives and negatives of both technologies, though I wouldn't put money on the end of this debate any time soon.
I don't think this move is a ploy on the part of the HD-DVD folks, it really doesn't seem like it. I do think that, unlike the Blu-ray team, the HD-DVD team wants to co-exist with their competition. Well, let the touchy-feeliness begin. ;-) This article points out the positives and negatives of both technologies, though I wouldn't put money on the end of this debate any time soon.
