Digital Home Thoughts: Sony Alpha DSLR-A700 Previewed

"Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists. The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras. Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses. "Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.""



It is good to see that Sony is taking this area seriously given that Konika got out of this business a couple of years ago and transferred the division to Sony. DPReview has a thorough hands on review of this high end A700. The new model sports an impressive specification including magnesium alloy construction, 12MP CMOS sensor (with on-chip A/D conversion), 5fps shooting and a wealth of features and customization options, though no live view, which seems to be a common option in most top DSLRs these days.