Friday, November 2, 2007
Sony Builds Blu-Ray Coffin, Says it Will Not Undercut $399 PS3 This Christmas
Posted by Jeremy Charette in "ARTICLE" @ 02:00 PM
'Sony Electronics President Stan Glasgow says Blu-ray player prices will likely not fall under $399 this holiday season. “(The player will be) in the $399 range...I don’t expect it to go much lower than that," Glasgow said today, according to TWICE Magazine. Glasgow made his comment today following an announcement from Wal-Mart that it will sell the Toshiba HD-A2 HD DVD player for $98 as a special pre "Black Friday" sale starting tomorrow."
Apparently Sony does not want to undercut sales of the PS3 by flooding the market with cheaper Blu-Ray players. I can understand the logic, as Sony needs to sell as many PS3s as possible to stop bleeding money and keep game publishers from fleeing to the Xbox 360 and Wii. But with HD DVD players selling for under $100 this holiday season, HD DVD hardware will outsell Blu-Ray by a mile. Glasgow says that there are more Blu-Ray titles available in stores, and my recent trips to most of the big box vendors show that indeed, the Blu-Ray sections are bigger than the HD DVD sections. But the size of the shelf space isn't going to matter if Santa brings thousands of HD DVD players home for Christmas.
Sony should really get into the coffin business. They sure know how to build 'em.
Apparently Sony does not want to undercut sales of the PS3 by flooding the market with cheaper Blu-Ray players. I can understand the logic, as Sony needs to sell as many PS3s as possible to stop bleeding money and keep game publishers from fleeing to the Xbox 360 and Wii. But with HD DVD players selling for under $100 this holiday season, HD DVD hardware will outsell Blu-Ray by a mile. Glasgow says that there are more Blu-Ray titles available in stores, and my recent trips to most of the big box vendors show that indeed, the Blu-Ray sections are bigger than the HD DVD sections. But the size of the shelf space isn't going to matter if Santa brings thousands of HD DVD players home for Christmas.
Sony should really get into the coffin business. They sure know how to build 'em.
