"We all know you can spend big bucks for a digital camera. We also know many folks don’t have money to burn when gas is three bucks a gallon. Fortunately there many cameras from the top companies that do a good job and don’t break the bank. And please don’t even think about going really cheap with digicams from folks like Vivitar or GE --they’re awful. Canon’s A series is aimed for buyers who don’t want to spend a lot yet want decent quality. The A series has models ranging from the hundred-dollar 5-megapixel A460 up to $399 USD for the 12MP A650 IS. The $249 USD A720 IS tested here is an 8-megapixel model with a potent 6x zoom and a 2.5-inch LCD screen. The camera also has the much preferred optical image stabilization to help eliminate blur in low-light situations."I am not particularly psyched by the look of this camera. I think that Canon's sleek body design (e.g.: SD 870 IS) is much more convenient that and A series'. And while the price point is pretty nice, at $225, it looks like most reviewers including this one are firmly in the this-is-a-solid-but-not-a-great-camera camp (yeah, big name for a camp, no? :))