"Consumer electronics manufacturers and entertainment giants need to put the consumers first. They need to realize that "we" consumers don't want to repurchase our media for each new device that comes along. We want beautiful products that work well together and can share media. I'd like to see technology companies, including manufacturers and content creators, start working together to create standards. When devices are standards-based, the best solutions will still win. "Doesn't matter if you are an Apple fanboy or a Microsoft fanboy, nobody likes DRM. Hopefully Amazon and Apple's recent shift toward DRM-free downloads will shift the tide back towards the consumers.