Digital Home Thoughts: Sony Proposes 'TransferJet'

"Never one to settle for an open standard when the opportunity to push a proprietary alternative presents itself, Sony has announced that it will wade into the next-generation short-range interconnect wars with a proprietary new wireless spec called "TransferJet." Sony's proposed TransferJet spec has a physical peak transmission rate of 560Mbps and would appear to compete directly with short- and medium-range ultrawideband-based offerings like wireless USB (W-USB) and the next generation of Bluetooth technology. But in spite of any similarities to either W-USB or Bluetooth 3.0, both of which are based on the same WiMedia radio technology and promise transfer speeds in the 480Mbps range, Sony's TransferJet has some distinguishing characteristics that set it apart from the pack."

Meh, Bluetooth and Wireless USB both already have brand recognition and are likely to be accepted by most manufacturers. I don't really see any advantage, but do see some disadvantages to Sony's offering, the biggest being the range. If the antenna have to essentially be touching, I think it kind of defeats the purpose of using wireless. Maybe I'm missing the obvious, if so, let me know.