Wednesday, May 21, 2008
Bumpy Start for Napster MP3 Store
Posted by Chris Gohlke in "Digital Home News" @ 12:00 AM
Hopefully Amazon will be able to expand their catalog to compete. I think Amazon has a few things going for it. First off, they have a ton of customers that already have accounts with them and trust Amazon. This will be important in getting mainstream users purchasing digital tracks. Second, for their current customers, they have a ton of purchasing data which should help them make better recommendations. Finally, since they have lots of other lines of business, there is a lot of room for synergy. Buy an MP3 player from them, get 10 downloads or buy the physical CD, get discounted, or free immediate downloads.