Digital Home Thoughts: Apple Snubs Blu-Ray...Again

"Jobs may claim that 'Blu-ray is a bag of hurt', and I don't disagree (keep reading), but even if it wasn't, why would Apple incur additional system cost (versus red laser optical drives) that the format's miniscule market share suggests wouldn't translate to proportionally incremental revenue and profit...and that would detract from the company's primary revenue and profit mission going forward? For the content creation professionals and bleeding edge enthusiasts that demand Blu-ray capability, Apple can continue to rely on third-party hardware from companies like Amex Digital and LaCie, coupled with third-party software from folks like Adobe and Roxio."

I'm a bit surprised Apple doesn't offer Blu-ray drives on their higher-end Apple Pro computers, given that many of those people are the media-creating type, but seeing as Blu-ray is currently a disaster, I can't blame Apple for leaving it off of their consumer-grade products.