Digital Home Thoughts: Asus Continues to Dilute the Eee Brand with Eee Top ET1602

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Tuesday, November 11, 2008

Asus Continues to Dilute the Eee Brand with Eee Top ET1602

Posted by Chris Gohlke in "Digital Home Hardware & Accessories" @ 01:00 PM

http://www.itreviewed.co.uk/rev.php?id=848

"Computer maker ASUS is now offering a PC in the style of Apple’s iMac: all hardware is contained within the monitor. However, the Eee Top features a touch-sensitive 15.6-inch widescreen (16:9) display, making it more akin to HP’s TouchSmart range of all-in-one computers. What’s cool about the 4.3kg computer, which incidentally is based on the technology behind ASUS’ Eee PC mini laptop, is that the display can be controlled using either the supplied stylus or your kid’s grubby fingers. ASUS has even gone to the effort to develop exclusive touch-optimised software applications. Fear not, a wired keyboard and mouse are also included, should you want the machine to last longer than a week."

This looks like another great, value-packed device from Asus. But, I wish Asus would just go ahead and rename the company Eee so at least their branding strategy would make a little more sense.

Tags: Asus, Eee, Branding

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