Digital Home Thoughts: Is Zii Setting Creative Up for Disappointment?

"Creative let loose with a teaser a short while back for something called Zii. This is supposed to “change everything” and provide something called “stemcell computing.” Zii has the prospect of being quite exciting for Creative, but based on these reportedly leaked screenshots, it could just be more of the same. The rumor mill is saying that what you see here is the user interface on the new Creative ZEN Zii. I don’t know about you, but this doesn’t look all that revolutionary to me. Yes, it’s reasonably attractive and it’ll probably come with decent eye candy for animations, but isn’t this more of what we’ve already seen? You just sift through a list for music, video, podcasts, and so on."

I call bull on this one. Sounds to me like a marketing team gone awry. Zii seems to be capitalizing on Wii and "Stemcell Computing" seems like they are just using inflammatory words to get attention. Creative, you've got my attention, but I'm doubtful you've got anything up your sleeve to impress me. Go ahead, prove me wrong.