Digital Home Thoughts: Netflix Profits Up Big

"Analysts were already anticipating a killer Q4 for Netflix, and unlike practically every other company on the face of the planet, it delivered. The movie rental firm somehow managed to see net income rise to $22.7 million in the quarter, up from $15.7 million in Q4 2007. Revenue was also up by 19 percent, and subscriber growth was pegged at an amazing 26 percent. All told, the firm ended the quarter with 9.4 million subscribers, decimating its own forecast of ending Q4 with 9.15 million customers. Of course, some (Netflix included) are quick to assert that the recession has actually boosted business, with many consumers opting to stay home and rent versus taking the family out for a pricey night at the cinema."

Just goes to show you that you provide a good product along with top notch service, you win. I had another great experience with them this week. A movie I wanted had to ship from cross-country since it was not available closer. I have the 3 out plan, so they went ahead and shipped me a 4th move from my queue since the other was going to take an extra day or two to arrive.