Thursday, February 12, 2009
The Day Total Music Died
Posted by Hooch Tan in "Digital Home News" @ 04:00 PM
"Hold that thought for a second as we come to the end of his blog post: But wouldn't it be cool if there was a way to do this on a platform that plays nice with everyone? And compensates those that deserve compensation? And somehow can magically cover the costs associated with all of the above (hint: this is the kicker)? Yes! Yes, it would be cool! I would like a free pony and no more dental appointments as well. And a mint-condition low-mileage black 1997 Mercedes E Series. With tinted windows."
Matt Rosoff gives his take on the recent failure of Total Music, now confirmed by Universal Music and Sony BMG. Basically, it comes down to music services needing to provide a compelling reason for customers to use their service in a world that is filled with easily accessible, albeit illegal, alternative music sources. Total Music was too limiting in what it offered, and put too many restrictions on how you could listen that for the average consumer, going the shady route is far too tempting. I have to disagree to an extent though. I don't believe that people, as a whole, need a compelling reason to go the legitimate route, but just don't want to be burdened by going the right way, and that is where in your face DRM raises its hand and smacks most people back to finding alternatives.