Digital Home Thoughts: Comcast Interested in Hulu

"The nation's leading cable company has made no secret of its disdain for Hulu's approach of giving away the shows that Comcast and other pay-TV distributors spend billions for -- and rely on to retain subscribers. Comcast is in talks with NBC Universal about pooling their entertainment assets into a new company that would own 30% of Hulu in addition to the NBC network and cable channels such as Bravo, E! and Syfy. Comcast would control the new entity and possibly have the clout to push Hulu to begin charging for access to some of its most popular shows, including "It's Always Sunny in Philadelphia," "The Daily Show With Jon Stewart" or "Psych.""

Like my previous post suggested, I've always assumed Hulu would become a pay service at some point. The question for me was whether they took the true a la carte approach that so many consumers have wanted or just became another version of Comcast. If they do become a pay service, they really need to make sure that it is easier to get the content on your TV (like service for the Wii, PS3, and Roku box) as well as making nice with Apple to get on the iPhone/iPod Touch.