Digital Home Thoughts: FLO TV Devices from Qualcomm

"Qualcomm this morning made official its attempt to produce its own hardware with the FLO TV Personal Television. The handheld revolves around the company's own FLO TV digital broadcast TV standard and depends on a subscription that provides multiple channels of both live and delayed content, such as Comedy Central, NBC and Nickelodeon."

One word: fail. I really don't see people flocking to buy a device that costs $250, but more importantly, requires a monthly minimum fee of $9 on a three year contract and doesn't do any local playback of content. What problem is this trying to solve exactly? Mark my words, this product is going to FLO away fast...