Digital Home Thoughts: Dell Upgrades IdeaStorm

"IdeaStorm relaunches with improved design and features. Nearly three years ago, Dell created IdeaStorm to help it more effectively listen to customers and implement their direct feedback into the company’s products. Today, IdeaStorm is a vibrant, 60,000-strong community that has generated tens of thousands of conversations and ideas about Dell products and how the company can make them even better. The new IdeaStorm has a new look feel along with “Storm Sessions” which are Dell-initiated, topic-specific and time-bound idea-generating sessions for users to participate in. On the heels of Dell’s smartphone announcement, the first Storm Session will be around mobility."

Customers are a wealth of information, most of which they will happily give away, if approached properly. Problem is most companies take the simple route of just sending out surveys or something similar. Problem is this doesn't engage the customer or make them really feel like a stakeholder in the process. So kudos to Dell for implementing and improving this method of involving the customer.