Digital Home Thoughts: Eye-Fi Must Share Its Pie With a Company Named Toshiba

"We're big fans of Eye-Fi's wireless memory cards, which enable you to toss that card reader out the window and download all your pictures wirelessly. So far Eye-Fi is about the only player in that little niche, but Toshiba's looking to blow it wide open with charmingly titled "Standard Promotion Forum for Memory Cards Embedding Wireless LAN," which could be given the equally catchy abbreviation SPFfMCEWLAN (a name that is, thankfully, subject to change)."

Yeah, the party is over for Eye-Fi. Hopefully, with the branding they've gained over the years, they will be able to stay in the forefront, and as long as their service remains fast and reliable, they have a shot of sticking around. Of course, supporting the N standard would be nice. With cameras getting more and more megapixelish, transferring photos seems to take longer every day. While a standard might be useful, I am unsure as to whether it will unseat the king of "unlimited" SD card storage for photos.