Digital Home Thoughts: Limited Edition Designs from Western Digital

"The world's leader in external storage solutions, today introduced its new 500 GB My Passport® Essential™ limited edition designs (photo) portable hard drives, available exclusively at Best Buy® and the WD Store. Consumers can choose from several unique designs that appeal to a wide variety of personal styles, ranging from outdoor enthusiasts to urban trendsetters. Designed by students at California State University, Long Beach's Industrial Design program, the drives are available in the following styles: Boom Box, Black Hole, Cityscape, Fuchsia Leaf and Wave. The decorative patterns are especially geared for students who want to express their individual style while choosing a reliable, ultra-portable place to store their media and back up their valuable work."

I personally don't find any of these designs more appealing than a basic solid color, but it doesn't appear that they are demanding any sort of premium for these on the MSRP. Of course, being limited edition designs only available directly through WD and from Best Buy, don't expect to see them discounted initially either.