Digital Home Thoughts: Rumour: Samsung to Release NX100?

Well, PhotoRumors.com has posted a photo of the alleged NX100, which is rumoured to be a higher specified version of the NX10. I'm left wondering if Samsung is throwing good money after bad; a new lens mount needs to have a lot going for it, and just the Samsung name is not going to be good enough. In fact, after the lukewarm reviews of the NX10 (and all the cameras before it) maybe the Samsung name is more a liability than an asset.