Posted by Lee Yuan Sheng in "Digital Home Hardware & Accessories" @ 08:00 PM
"The NX10 ($699) marks Samsung's bold entry into the increasingly competitive interchangeable lens camera market. It's designed to go head-to-head with the likes of the Panasonic Lumix DMC-G2 and, to a lesser extent, the more compact (and viewfinder-less) Olympus E-PL1 and Sony NEX-5 cameras. Samsung never really got any traction selling regular digital SLRs, so now they're trying their hand at an ILC. Based on my experiences with the NX10, I think Samsung has a good chance of success in this space."
Samsung's entry to the fast-growing EVIL (Electronic Viewfinder Interchangeable Lens) market is based on an APS-C sensor, which about 70% larger in area compared to the Four Thirds sensors. Long-time digital camera reviewer Jeff Keller at DCRP takes a look at the NX10, and while he was quite favourable about many aspects of the camera, he does conclude that its higher ISOs are not as good as the Micro Four Thirds cameras. It's a good reminder to everyone that sensor size is not everything. It needs to be backed up by the accompanying electronics package and the firmware to properly process the images. Also it's a reminder that such expertise in producing quality images needs to be earned; Nikon and Canon both spent years getting to where they are today.