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All posts tagged "qualcomm"


Friday, October 8, 2010

Qualcomm Cancels Consumer-Direct FLO TV

Posted by Reid Kistler in "Digital Home News" @ 10:30 AM

http://paidcontent.org/article/419-...-direct-flo-tv/

"Qualcomm is shutting down its struggling direct-to-consumer FLO TV operations, paidContent has learned. According to sources familiar with the situation, the staff was informed late last week by Bill Stone, president of MediaFlo and FLO TV, that the mobile TV service will wind down by the end of the year. Founded in 2004, the costly mobile TV venture attracted Verizon and AT&T as distribution partners... [and] launched direct-to-consumer FLO TV in 2008 but... consumers weren't as interested as the company thought in acquiring a separate device and paying a subscription for mobile TV."

Qualcomm's FLO TV service has been distributed by Verizon (VCast Mobile TV), AT&T (Mobile TV), and Chrysler ("Mopar Live, Mobile TV"), and has also been available in a direct-to-consumer version by purchasing Qualcomm's PTV 350 FLO TV Personal Television (upper left, above) - which featured a 3.5" screen and an original list price of $250 (US) - and then paying a monthly service fee of around $10 (US). Sales of the PTV 350 have already been halted, but Qualcomm is now promising that FLO TV service will continue through early 2011. The future of the re-distribution contracts (AT&T, Verizon...) seems to be "up-in-the-air," but while Chrysler has apparently halted sales of the FLO product (it still offers Sirius TV), both AT&T and Verizon are still advertising their mobile TV services. Cannot help but wonder how many people will actually care about this - beyond the handful of people that purchased a FLO PTV 350 device, or, of course, actually work for FLO TV. Have you tried mobile TV (in any format)? Does this type of service seem at all appealing?


Friday, October 9, 2009

FLO TV Devices from Qualcomm

Posted by Jason Dunn in "Digital Home Hardware & Accessories" @ 12:00 AM

http://www.electronista.com/article...tv.personal.tv/

"Qualcomm this morning made official its attempt to produce its own hardware with the FLO TV Personal Television. The handheld revolves around the company's own FLO TV digital broadcast TV standard and depends on a subscription that provides multiple channels of both live and delayed content, such as Comedy Central, NBC and Nickelodeon."

One word: fail. I really don't see people flocking to buy a device that costs $250, but more importantly, requires a monthly minimum fee of $9 on a three year contract and doesn't do any local playback of content. What problem is this trying to solve exactly? Mark my words, this product is going to FLO away fast...

Tags: tv, qualcomm, flo tv

Tuesday, June 2, 2009

Qualcomm Unveils Snapdragon Based Smartbook

Posted by Hooch Tan in "Digital Home News" @ 08:30 AM

http://www.tweaktown.com/news/12339..._cpu/index.html

"We asked one of the product managers from Qualcomm to give us a demo of the system. It is based on Qualcomm’s Snapdragon platform which consists of a 1GHz CPU. Because of the platforms “extremely low power consumption”, no cooling is required which allows for ultra thin netbooks. It is capable of playing back 720p video with the current gen chips, and in the future 1080p will be supported with the faster clock processors."

Goodbye netbook, hello smartbook! At least, if Qualcomm is successful at all, smartbooks are the next step beyond netbooks. Running on an ARM based Snapdragon CPU at 1.3Ghz with lots of features normally found in high end smartphones, the biggest benefit that a smartbook provides is battery life that could last for days and always on access. Reports say that it will have a $300-$500 price tag, which I think is too much. That puts it in the same price range as many netbooks, many of which offer many more features. I believe the biggest problem will be consumer perception. Following the netbook and notebook physical layout means most people will want to do computer type activities with it. Is an all day battery and always on abilities enough to sway your purchasing choice? Or do you expect more of a PC like experience if you've got a laptop like device in front of you? If they can position the device with the same expectations as a phone, it might have a better chance of sticking. Otherwise, you'll find people returning these in favour of Windows based netbooks. Hey, it has happened before.


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